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TATLER x FRESH x SHANGHAI WHITE

Continuing on with our brand ambassador roles for Shanghai White Vodka, we are collaborating with international PR company, Grayling, to plan out a series of Friday Happy Hour visits with our Shanghai White Drink Trolley in Hong Kong.

This means CB FRESH are visiting different work places throughout Hong Kong to introduce them to the smooth and clean taste of Shanghai White Vodka(okay, enough pitching)

Okay, the FRESH boys are the first to admit. We're not bartenders or uber bad ass mixologists like our buddy Nick La but we've been pretty good at putting together Shanghai White signature drinks.

Sort of like Adrian Brody in the movie "The Pianist". He doesn't play the piano but he learned a few songs note by note and played it beautifully in the film.

We had a test run at Grayling's office complex a few months ago and it was a bit of a logistical disaster due to the transportation of the drink trolleys.

But after a bit of an upgrade and better planning, we stormed the office of Edipresse, home of Hong Kong Tatler last Friday.

Joining us?

The lovely Glorianna and Sarah

The drink of the day?

Swingin' Ginger



How many glasses broken?

One

After two hours of muddling, shaking, and drink pouring. We left knowing that Tatler's thirst was satiated and that CB FRESH can really mix a damn fine drink!

DEMAND that CB FRESH visit YOUR workplace with the Shanghai White Drink Trolley.

Email: trolleyclub@shanghaiwhitevodka.com

Yep, Patrick Lee, we can come to the new AnD office! Drinks on us!!



(Rob's note on photo: Dear FRESH Fans, I've been working on a "normal" face to take photos with since I can't really ham it up with Shanghai White. How's the half smirk working for you?)

down with AnD? Yea, you know me!!

Alive Not Dead Success Case Study//

file number 2009


It was a dark and stormy night....

No, not really but we've always wanted to start a blog like that.

We recently developed and produced a new music video for Ryan Hui with his brother Scottie and his management CREEP Entertainment.

By now I'm sure you have seen the FRESH banner that Alive Not Dead put together for us highlighting the video on their front page.

By now I'm sure you have seen the FRESH music video "變形金剛 (Transformer)" on Ryan's blog or at this youtube link:

http://www.youtube.com/watch?v=H4yQQSDtGRI


By now I'm sure you have left a FRESH comment and given the video a FRESH rating


By now I'm sure you have all seen the FRESH behind the scenes photos from Derrick Fong's blog (our FRESH Post Production Guru and DP)



So what else can we write? What else can we post?

Well, I guess we could give you an idea on how all of this started.

You see, when a man and a woman really like each other, they would....



BA DAH BUMP

Thank you Thank you We'll be here all night.

No seriously.

This all started from Alive Not Dead's mission statement.

alivenotdead.com is an online community dedicated to helping artists. Our goal is to strengthen artist communities worldwide and to help connect these communities together. Through our website, artists can connect with and grow their audience, share their creative works, and meet and collaborate with other artists.

CB FRESH, being fairly new in the HK scene, was able to have a pretty strong outlet in alivenotdead.com to distribute our fun and FRESH short videos.

Remember our first one?


This in turn help build our fan base and also begin our collaborations with other artists on the site.

One of these artists was the cool and incomparable Scottie Hui. We all synced up over dogs, fast food and video games.
Not to mention poison filled TGI Fridays but that would be another blog. We're still in litigation..

We were keeping an eye out for any projects we could do together and when Ryan was looking to put together some new music videos for his upcoming EP, Scottie graciously called us and asked us if we wanted to come onboard.

Sooo..

It was a bright and sunny day and the full CB FRESH crew with Scottie, Ryan and Patrick at CREEP Entertainment met up at Outback Steakhouse to hammer out a few ideas for the MVs ready to shoot back to back in about five days

This meant pre production and production in a 5 day period.

It all went super quick and super smooth!

We hope you like the final product.

Please continue to support the Hong Kong music scene!

A Big FRESH THANK YOU to

Ryan Hui for trusting us with his music

Scottie Hui for poisoning us

Patrick CREEP for producing us

and

Alive Not Dead

for supporting and connecting all of us

Be FRESH and see you all in the next one!

Have you seen this person?

FRESH Look at ESPRIT

And so begins CB FRESH's journey with ESPRIT

The gang all met up at Studio LaLa's office in Sheung Wan last week to try on some hot ESPRIT samples.

And when I say hot, I mean WINTER WEAR!!!

Derrick and Rob trying on different looks and poses.

Here's their LUMBERJACK FIGURE SKATING routine.



Simon, you're one of the new faces of ESPRIT. What do you have to say?!?!

"Yea, Baby, that's right..."




Practicing for choir... repeat after me.. FA LA LA LA LA LA


I believe Derrick is saying we're "LEGIT"

We all met up two days later for the shoot in Central.

It was raining but it stopped long enough for us to do our thing.

You'll have to wait until the launch to see what exactly but here are some behind the scene shots!


Home Base for awhile. The Mystery Machine...HK Style!


Inside The Mystery Machine, you'll find Make up Artist of the Stars, Alvin Goh, slapping on the grease paint all over our pretty mugs. (as Rob does an interpretive dance behind them)






A rare look at the mythical CHUNGINGUS TSANGOLUMUS, a quiet mammal sans glasses



BEE Agressive! BEE BEE Agressive!


We ran into a HUI family friend. We call her Auntie. She gave us cake. She rocks.













I would like to reiterate what Peapops wrote on her blog:

BIG THANKS to EVERYONE at ESPRIT, Shylala, Lala Studios, Alvin Goh and the hair & make up stylists for making this all possible!!



See CB FRESH at an ESPRIT near you in October!

ESPRIT + CB = FRESH!

CB FRESH is very excited to be the new faces for ESPRIT with the seven other FRESH groups in their new campaign next month.

If you haven't already, go visit them on their website:

www.espritfriends.com

Bee, Peapops, Chung, Derrick, Simon and Rob all went to their fittings last night sans Vince since the VMC will be representing the AMAZING TEAM of Sam and Vince for ESPRIT.

We're looking pretty good though it's going to be a hot one during our shoot with the stuff we're wearing!

Our shoot's on Friday. We'll be around Central doing what we do best..

Guerilla Style!!

Come find us if you can!

Going GAGA tonight in Hong Kong!

We'll be there with a bottle of Shanghai White!

Simon loves shiny things

Vince buys shiny things

Rob loves putting on shiny things

See you all tonight!